In simple terms, we can say that email marketing is an email that contains content or messages for commercial purposes, which are sent to email customers or potential customers. The email sent itself can include information about promotions, products, and events that will take place.
The goal is to enable you to connect more personally with customers and potential customers. With a marketing strategy like this, you can maintain good relationships with old and new customers and also make passive customers able to buy the products you offer.
Effectiveness of Email Marketing
Maybe many of you are wondering, especially about how effective using email marketing is. The following is a simple explanation that we can give you. Amid the onslaught of social media and rapid technological developments, email has emerged as a form of marketing strategy solution, if marketing using social media and Google Ads no longer works well. Although many people think that email marketing is outdated.
However, several sources say that email marketing itself is still a very effective marketing strategy. Email marketing itself turns out to be more popular with millennials, because according to a survey conducted, 73% of millennials are more interested in receiving information about a product via their email. Email marketing is very effective because most of them open emails immediately after they receive them. So, it can be said that email marketing is quite effective to do.
How to Create Email Marketing?
Maybe there are still many of you who don’t know how to create email marketing well. After we explored the potential of email marketing, there are several most effective ways to create good and effective email marketing.
1. Collect an Email List First
The first step before you start email marketing is to collect email contacts from your customers or potential customers. However, if you don’t have this email list, there is a way to help you collect emails easily, the method is as follows:
2. Provides Content that can be Downloaded for Free
Of course, there are many types of content that you can share with your potential customers for free, such as tips and tricks or it can also be in the form of e-books or you can even share content such as recipes whiteboards, and much more other content. So that you can get the email addresses of your potential customers, you also have to ensure that the content you provide can provide significant value to potential customers or that it falls into the category of potential customers themselves.
Those who are willing to give you their email address, of course, want something relevant to them, and in line with their preferences. So that they are interested and are willing to download the free content that you provide. That way, you can increase sales by just using email.
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3. Provide Online Classes or Webinars
If you are an expert who has experience in a certain field, you can conduct webinars or also provide online classes. Of course, to register, the audience will need to provide the email address they use. By using this method, you will not only get an email address, but you can also position yourself as an expert who works in the related industry, of course with the title of expert, this can help the audience to build a sense of trust in you. yourself.
4. Provide Free Samples or Trials
Providing samples or conducting free trials is one of the most effective ways to help you get the attention of your target potential customers. This will allow them to provide the email address they have to you very easily. Of course, everyone loves free products. So, this method can be one of the best methods for getting potential customer emails.
5. Transactions Carried Out Offline
Of course, you also have to prepare a transaction scheme that can be done offline. This needs to be done to help potential customers to provide their email addresses to you. When you provide offline payment services, you can ask customers for their emails to help in sending invoices and this will be much easier for you, you can invite them to join as members, of course with the promise of even bigger profits.
Is It Effective to Use Email Marketing during the Holiday Season?
Of course, many business people have questions like this. For business people, the holiday season is a season for harvesting big money. Of course, if done well they can attract customers and be able to increase their sales ratio. Using this email marketing technique, the opportunity for them to get customers will be much greater, considering that currently, email is a medium that has developed and has many users.
However, there are several things you need to pay attention to so that everything can run smoothly. The following are several things that you should pay close attention to.
1. Careful Preparations are made Long Before the Holiday Season
For those of you who want to make the most of your holiday moments, you have to prepare everything well. Of course, thorough preparations must be made. The way to do this is by collecting your customers’ emails, and then you have to prepare interesting content to share with customers so that customers will be interested in shopping during the holiday season.
2. Know How to Create Compelling Emails
Something you also need to pay attention to make this marketing strategy work well is understanding how to create a good email. The email you send to your customers must be informative, not long-winded, and able to make your target audience get the information you want to convey.
3. Send Emails Regularly Every Few Days
Then you also have to know that email marketing will be very effective if sent regularly over several days. Of course, you have to explain very well the advantages of the product you offer. Also, you should pay attention to the product content that you will send to your customers.
Those are three things that should be your main concern, especially as long as you want to use email marketing strategies to increase your sales. Using email for marketing needs is something that makes it quite easy for you to connect with customers and be able to establish a more personal bond with your customers.